WhatsApp Business provides tools for businesses to communicate directly with customers through WhatsApp. Its services include the WhatsApp Business App for smaller companies and the WhatsApp Business Platform…
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Customer Communication covers digital services, platforms and tools that help businesses manage direct interactions with their customers. This includes business messaging services, live chat platforms, chatbots and communication systems designed to connect companies with customers across different digital channels.
These solutions can support customer enquiries, provide information and facilitate conversations throughout customer service, consultation and purchasing processes. Depending on the platform, businesses may automate messages, prepare responses to frequently asked questions or integrate communication channels with existing customer service, CRM and business systems.
The category includes straightforward communication tools for smaller businesses as well as professional platforms designed for larger organisations with substantial messaging requirements. Typical services include business messengers, customer chat systems and technical interfaces for automated communication. Their common purpose is to make communication between businesses and customers more direct, structured and accessible through appropriate digital channels.