B2B & Wholesale

The B2B & Wholesale category brings together websites and platforms focused on trade between businesses and the purchasing or distribution of goods for commercial purposes. This includes wholesale marketplaces, specialized distributors, manufacturer platforms and digital procurement services where companies can source products for resale or their own business operations.

Typical services are designed for retailers, online stores, hospitality businesses, specialist shops and other professional buyers. They may provide tools for discovering suppliers and brands, comparing product ranges, wholesale prices and minimum order quantities, and placing business orders directly online. Platforms that connect manufacturers and brands with professional retailers and resellers also belong in this category. The defining characteristic is that the service primarily targets commercial customers and facilitates transactions or procurement between businesses. The category therefore covers broad B2B marketplaces as well as specialized wholesalers and procurement platforms serving particular industries, product groups or professional markets.