Running USA – Running Industry Organization & Resources

Running USA is a non-profit trade organization serving the running and endurance sports industry in North America. Its purpose is to connect, educate and support organizations and professionals involved in running while contributing to the growth and development of the wider industry. The organization brings together race organizers, event professionals, sponsors, vendors, brands, service providers and other businesses connected with running. Membership and networking opportunities allow these groups to exchange knowledge, establish professional relationships and share practices relevant to operating and developing running events and related businesses.

Research and industry information are major parts of Running USA's activities. The organization publishes reports, surveys and industry insights covering participation, race trends, running products and other developments affecting the endurance sector. This information provides organizers and businesses with data that can support planning, marketing and operational decisions. Education is another important component.

Running USA provides professional content, webinars and learning opportunities dealing with subjects such as event operations, marketing, inclusion, medical considerations and business development. Its resources are primarily intended for professionals working within the running industry rather than for individuals simply looking for running or fitness advice. Running USA also organizes industry events, most notably its annual Industry Conference. The conference brings together event organizers, sponsors, vendors, athletes and other professionals for educational sessions, networking, collaboration and discussion about developments within the running sector.

Its defining role is that of an industry and membership organization supporting the professional running ecosystem through research, education, networking, events and collaboration. Running and endurance sports provide its specialist field, while industry development and professional support define the organization's central purpose.